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Pricol unveils new brand identity

Published March, 2016

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Pricol Ltd, a leading manufacturer of automotive components for the global market, unveiled its new brand identity. This new identity reflects its core values and strategic focus in its businesses for India and global markets. The logo demonstrates the value and the commitment Pricol brings to its four significant stakeholders viz, customers, employees, suppliers and shareholders. The logo also depicts the four stakeholders working in convergence creating value for each other. The company has strengthened its leadership pipeline to deliver enhanced efficiency and effectiveness, and aligned infrastructure to support this growth.